︎ Brand Identity, Packaging
︎ Collaborative Studio
︎ Fall 2021
For 170 years, Taylor has specialized in manufacturing precision measuring tools at an affordable price.
There’s a certain aura that radiates from the black maw of redacted text. What’s underneath all this? Do I even want to know? What if this was hidden for a good reason? For this project I strived to harness this feeling by telling a story through type, image, and spooky black lines.
See the full project breakdown here︎︎︎
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