︎ Brand Identity, Packaging

︎ Collaborative Studio

︎ Fall 2021



For 170 years, Taylor has specialized in manufacturing precision measuring tools at an affordable price.


There’s a certain aura that radiates from the black maw of redacted text.  What’s underneath all this? Do I even want to know? What if this was hidden for a good reason? For this project I strived to harness this feeling by telling a story through type, image, and spooky black lines.


See the full project breakdown here︎︎︎